The base of this campaign for Bumble rests on a collection of Sadies Hawkins dances in 5 cities in America. These events will promote both safety and empowerment, while reminding people that dating is still fun. To celebrate 10 years of Bumble, these dances will have a 2014 inspired theme. A microsite will help facilitate launch, entry, communication, and transactions before and during the event.
Roles
Project Manager: Caroline Merrell
Art Directors: Caroline Merrell and Elizabeth Langbo
Copywriters: Ansley Kirkpatrick and Ella Corbett
Case Study
All performance statistics are theoretical.
Microsite
All the features of the microsite will be accessible through the Bumble app once a ticket has been purchased.
Features include: live chat between all of the event locations, instant matching through the wristbands, control over the light and other functions of the wristband.
Merchandise
A merch booth will be open at all of the events where merchandise will be available for purchase.
Abbreviation “mob” stands for both “met on bumble” and “meet on bumble” and is inspired by the popularity of abbreviations in 2014.
Swag Bag
These items will be included in the free swag bag given to those with tier 2 and tier 3 tickets.
Specialty Drinks
Drink images are generated by Adobe Firefly.
DIY Kits
In true 2014 fashion, DIY craft kits that were all the rage will be available for purchase or pick up at the merch table depending on ticket tier.
Those watching at home will have access to the DIY instruction cards so that they can participate if they wish.
Spotify Ad
Out of Home Ads
A series of large scale OOH ads will be placed in high foot traffic areas in the 5 major cities where the events will be hosted. Each ad will be placed in an area where night life and the social scene thrive in order to best reach those who would want to participate in the event.
Social Ads
