Coors Banquet is a golden lager made from ingredients that come straight from the land. They are proud of their Colorado roots and embrace their heritage in every step of the brewing process. This multi-media campaign includes one magazine print, 2 out of home ads, 2 social media videos, a PR package, a direct mail piece, and a farmers market sponsorship. Using copy from Coors Banquet that describes their ingredients, I focused on imagery that showcases the land, as well as the iconic bottle shape.
Roles
Art Director: Caroline Merrell
Print Pieces
Social Media Videos
PR Package: Coasters, Cooler, and Invite
Direct Mail Piece
Farmers Market Sponsorship Tent
Coors Banquet will sponsor the local farmers market in Golden, CO which will include the Coors Banquet tent every week. Here, guests can enjoy free lager and learn all about the ingredients and the brewing process.
Body Copy by Coors Banquet
Photography/Video Credit:
https://www.pexels.com/video/road-mountains-sunrise-mountain-4169986/
https://www.pexels.com/video/flowing-river-in-the-forest-4998563/
https://www.pexels.com/video/wheat-crops-in-a-field-8745472/