Life is Good is more than just a brand, it is a mindset and a philosophy. Living the idea of "Life is Good" daily can improve your outlook on life and help promote a more positive mindset. The goal of this campaign is to connect the audience with the brand through physical merchandise and positive affirmations that can become a part of their daily lives, as well as an Earth Day event. Using the brand's iconic graphics, I designed each of these components with mindfulness at the core.
Roles
Art Director: Caroline Merrell
Earth Day Event Invite
Life Is Good is hosting an event at a community garden in Boston, MA to celebrate Earth Day and spread the Life Is Good philosophy.
Care Package: Custom Wrapping Paper, Mindfulness Journal, and Tote Bag
Social Media Videos
Earth, Daisy, and Yoga Graphics by Life is Good
Affirmations by Ani Trime