NotCo will place temporary statues in the town squares of each of college towns where the pop-ups will be happening. When the user scans the QR code and holds their phone up to the statue, they will be able to tap the screen and free the party animal, allowing the statue to virtually burst into confetti, revealing the invite to the bar event. Tapping the invite will bring users to the NotHangover Instagram for more information. Images generated by Adobe Firefly.

In addition to the mascot stunts on chosen college campuses, NotCo will utilize the tactic of aerial advertising with drones at football homecoming games to further promote the pop-up bar event. This will not only help generate buzz and UGC through students, but also potentially lead to media coverage from sports channels that stream the game, thus creating a broader outreach to our target audience. Created using Midjourney






Created using Midjourney