Caroline Merrell - NotCo - Free the Party Animal

At NotCo, we’re the hangover experts. We took it upon ourselves to eradicate the hangover. And to bring the solution to you, the biggest party animals of them all. With help from Apple, we’re taking NotHangover to the top five party schools in the country for the ultimate pregame. You can thank us later. Party with no consequences.

Roles

Art Directors: Caroline Merrell, Phoebe Peters, and Abby Bangura

Copywriter: Ansley Kirkpatrick

Case Study Video

Guerilla Marketing

NotCo will place temporary statues in the town squares of each of college towns where the pop-ups will be happening. When the user scans the QR code and holds their phone up to the statue, they will be able to tap the screen and free the party animal, allowing the statue to virtually burst into confetti, revealing the invite to the bar event. Tapping the invite will bring users to the NotHangover Instagram for more information. Images generated by Adobe Firefly.

In addition to the mascot stunts on chosen college campuses, NotCo will utilize the tactic of aerial advertising with drones at football homecoming games to further promote the pop-up bar event. This will not only help generate buzz and UGC through students, but also potentially lead to media coverage from sports channels that stream the game, thus creating a broader outreach to our target audience. Created using Midjourney

Out of Home Ads

Social Ads

AR Bar Experience

NotCo is hitting the road to bring NotHangover to college towns across America. The experience will take place inside a tricked out, party animal shipping container. AKA The NotCo AR Bar.

Users will enter the container bar and be immersed into a world where they can free their party animals, after a dose of NotHangover, of course. Apple vision pro glasses will be provided to wear during the experience and will allow each user to watch NotCo’s AI chef Guiseppe create real, craft cocktails just for them.

Created using Midjourney