Orion CFO was looking for a full brand overhaul, and I was so excited to take on the challenge. I designed a new logo and color palette and worked with them to develop their brand voice.
"At Orion CFO, we are more than just your typical bookkeeping, accounting, and tax service—we are your dedicated financial strategist. We understand every business and entrepreneur has unique challenges and goals, which is why we craft customized financial strategies tailored to your specific needs. From streamlining day-to-day accounting to optimizing your tax strategy, we offer comprehensive CFO-level support, ensuring you are positioned for success today and in the future."
Logo Design
The Orion logo showcases a cunning fox gazing through the initial "O" directly at the observer. Renowned for their strategic, intelligent, and resourceful nature, the fox embodies the essence of the Orion brand. Just like the fox, we excel in strategic planning. Our team is unparalleled in their expertise, consistently setting new standards in tax and financial strategy. We draw inspiration from the fox, embracing its spirit of intelligence, adaptability, and mastery to elevate our performance and exceed expectations.
Brand Voice
Our approach goes beyond the numbers. We focus on understanding your business’s vision and objectives, providing ongoing guidance to help you make informed financial decisions, maximize savings, and reach your goals throughout the year—not just during tax season. With us by your side, you’ll have a trusted advisor helping you navigate financial complexities and unlock your full potential, every step of the way.
At Orion CFO, we were born out of necessity and firsthand experience. As business owners and entrepreneurs ourselves, we faced the frustration of not having a comprehensive tax and financial strategy partner that could truly understand and meet our specific needs. We realized there was a significant gap in the market for year-round solutions that combine comprehensive Analysis, Advice, and Assessment.
Color Palette
The Orion color palette is a harmonious blend of greens, blues, and neutrals. These colors symbolize our unwavering commitment, reliability, and proficiency in delivering the best strategic and financial services for our clients.
