Hockey is a growing phenomenon in the south, and hockey culture and slang are spreading. The Ghost Pirates want their fans to be in the know when it comes to all things hockey talk. This multi-platform campaign includes social media videos and a filter, interactive in-app activities, in-game activations, and an off-season event.
Roles
Art Director: Caroline Merrell
Copywriter: Chloe Collins
"Ask the SGP Staff" Social Videos
What's Your Hockey Nickname?
Hockey MadLibs
The MadLibs can be accessed through a QR code that will be displayed in-game. They can also be accessed through the Ghost Pirates app.
"Guess the Rule" In-Game Activation
Trivia Night Through the SGP App
"We Are Hockey" Theme Night
To enter for a chance to win, fans are invited to post their costumes on Instagram and tag the Ghost Pirates.
Melted Ice Off-Season Event
The Ghost Pirates will host a Melted Ice Party in Forsyth park during the off-season. Food trucks, slip n' slides, merch stands, and hockey trivia games are a few of the exciting activities that fans can participate in.
