Art Director

Sprite Spirit - Inspire Tomorrow

Calling all creatives for the grant of your dreams! Sprite is the new host of your creative spirit each month through Sprite Spirit: Inspire Tomorrow. Every month from September to February, users can submit their best artwork in their chosen medium illustrating how Sprite inspires us to create courageously. A winner is announced at the end of each month, with a prize that can help fuel future creativity.
Roles
Art Directors: Caroline Merrell, Phoebe Peters, and Abby Bangura
Copywriter: Ansley Kirkpatrick
Microsite

Microsite includes best selected work, enticing people to want to be involved in the competition. This is also where users can go to access the creative brief, enter their submissions, and vote for their favorite created art. There will be 3 pages for people to explore.

Creative Brief

This is the creative brief that users will work from in order to create their submissions. 

Out of Home Ads
These are interactive billboards that encourage members of the public to express their creativity by interacting and creating something on the ad. The ads preview a winning art piece from the previous months winner which appears as a sneak peak behind the Sprite logo and then teases you to take this challenge on yourself.

Artwork will be refreshed/wiped whenever the canvas is too full.

Social Ads

Artwork created by @weirdo83

Artwork created by @morganpaintsstuff

Podcast Ad Read
Guerilla Marketing

Sprite will collaborate with street artists to create murals that both represent the cities they are in as well as Sprite Spirit. Like the performance, these murals will be posted on Sprite’s social media pages. QR codes will be visible for people to scan and learn more on the microsite. Artwork created by Danjazzia

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